2019 | Anheuser Busch | Alcoholic Beverages
My Role: Strategy Director
Cristal | Hacking Jersey
Cristal, the most valuable Peruvian Brand, and the Peruvian soccer team's official sponsor, wanted to make our players feel at home no matter where they go.
New Zealand was the place for an amazing hacking experience.
Soccer Fans are decisive
in a match result.
That’s why we commit to making our team feel their fan’s support, even in Wellington, NZ, a city where only 64 Peruvians live.
“Let’s fill a stadium
with 11 Peruvians”
Unconventional thinking
led us to design
the most desirable alternative soccer jersey that each New Zealander wanted.
Thousands of New Zealand fans wore
The Hacking Jersey, turning Westpac into a Peruvian stadium ;)
The Hacking became the most awarded advertising campaign in Ab InBev Peru history, widely recognized by Creative X, Effie and Cannes Lions.
