2019 | Anheuser Busch | Soft Drinks
My Role: Strategy Director
Guarana | Let’s stay thirsty
Guarana is one of Peru's most beloved soft drinks, a brand that provokes your curiosity only by hearing its name. For this campaign, they introduced more than two new flavors; they were establishing their purpose.
Curiosity
expands
No matter if sometimes the world feels a little smaller, with curiosity, there’s always something new to discover.
Guarana is here
to keep you thirsty!
To create new paths, develop new ideas, and live unforgettable adventures. Guarana wants your curiosity to stay thirsty.
The result was a fully integrated campaign that introduced CamuCamu and Copoazu, two new flavors that celebrate curiosity to discover beyond the traditional.
