2018 | Belcorp | Beauty | Role: Strategy Director

Cyzone | Take the risk

Cyzone is the leading beauty brand in Latin America, a brand built on community, fun, and the excitement of trying the latest trends. They wanted to launch their new packaging; I helped them to connect with a new woman.

There’s one color in your makeup palette that’s almost gone. Why?

Sometimes the “safe” eye shadow becomes the only shadow. Maybe feeling safe is preventing you from expressing yourself.

Leaving your comfort zone might empower you to face your day with a new attitude.

The result was a beauty-film with millions of views on Youtube, introduced the Cyzone new tone, and set a benchmark for future brand communication across the company.

We also won Gold in the Beauty Category of the Peruvian Advertisers Association and a Silver Effie Awards Peru in 2018.