Head of Strategy
CEO @17
Creative Strategist
Head of Strategy CEO @17 Creative Strategist
est. 1984
Cannes didn't change my life
23 Effie Awards did.
Is advertising a tax to bad product design?
est. 1984 Cannes didn't change my life 23 Effie Awards did. Is advertising a tax to bad product design?
Strategist by experience
Entrepreneur by design.
In 2002, at 16,
I founded Houdini,
Peru's most-awarded independent creative agency.
Latest Projects
Interbank | Go for more with less
2021 | Intercorp | Financial Services | Role: Strategy & Creative Director
Cristal beer | The hacking jersey
2018 | Anheuser Busch | Alcoholic beverage | Role: Strategy Director
Proud creative partner.