Head of Strategy

CEO @17

Creative Strategist

Head of Strategy CEO @17 Creative Strategist

est. 1984

Cannes didn't change my life

23 Effie Awards did.

Is advertising a tax to bad product design?

est. 1984 Cannes didn't change my life 23 Effie Awards did. Is advertising a tax to bad product design?

Strategist by experience
Entrepreneur by design.
In 2002, at 16,
I founded Houdini,
Peru's most-awarded independent creative agency.

Latest Projects

Interbank | Go for more with less

2021 | Intercorp | Financial Services | Role: Strategy & Creative Director

2019 | Anheuser Busch | Soft Drinks | Role: Strategy Director

Cyzone | Take the risk

2018 | Belcorp | Beauty | Role: Strategy Director

Cristal beer | The hacking jersey

2018 | Anheuser Busch | Alcoholic beverage | Role: Strategy Director

Proud creative partner.